Hammerking was the establishing series of the Unlimited class, as we know them, the Ultra4 or 4400 race car. The defining characteristics of this class are the sturdy 4-wheel drive and unlimited builds. These cars come in all shapes and sizes, are capable of speeds over 100+ mph and contain gear ratios as low as 100 to 1 for technical rock crawling. Additional classes in Ultra 4 include the: Every Man’s Challenge which encompasses 4600 Stock, 4500 Modified and 4800 Legend’s cars. The fastest growing class is the 4900 UTV class and newest is the Electric Vehicle (EV) class. Motos and a Rock Bouncer’s Shootout are also held at KOH.
Ultra4 is a series drivers can showcase their unique capabilities, whether the driver has dreams of building a racecar in their garage during free time, or with factory-backed support. The series challenges drivers to compete in a wide variety of terrain from endurance desert racing, competition-style rock crawls, short course racing and more.
Currently Ultra4 has races in the US, Europe, Australia and New Zealand. These races take place on both public lands and on private property around the world.
During the event, Hammertown becomes the center of activity, bringing together racers, vendors, and fans. The event features vendor areas, race viewing, media coverage, and a unique off-road community atmosphere.
King of the Hammers attracts off-road enthusiasts, professional drivers, teams, manufacturers, and fans from around the world. The event offers something for competitors, industry professionals, and spectators alike.

Bring your products to the heart of Hammertown and connect directly with racers, crews, and diehard fans. King of the Hammers draws a massive, engaged crowd ready to discover, buy, and rep what you offer. From high-traffic vendor rows to nonstop race-week energy, this is where brands show up and stand out.

Put your brand at the center of the toughest off-road race on earth. King of the Hammers brings together a global audience of racers, fans, and industry leaders across desert, rocks, and everything in between. From on-site exposure in Hammertown to year-round digital reach, sponsorship puts you where the action and attention live.
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