OVERVIEW

The KOH Rookie Program is the official preparation program for first-time Drivers of Record competing at King of the Hammers 2027. Operated by SoCal X Motorsports in partnership with Hammerking Productions, it provides six months of guidance, hands-on training and veteran mentorship to help you arrive on the lakebed prepared, confident and ready to race.

Through virtual training, Rookie Week in Johnson Valley, preparation resources and mentorship when available, the program helps you build your knowledge, connect with experienced racers and keep your race preparation on track.

WHAT IS A ROOKIE?

The Rookie Program is open to first-time King of the Hammers Drivers of Record competing in KOH 2027.

Eligible: Drivers who have never competed at King of the Hammers as Driver of Record, regardless of experience at other off-road events.

Not Eligible: Drivers who have previously competed at King of the Hammers as Driver of Record.

Participants must register as a Driver of Record for King of the Hammers 2027. The Rookie Program is optional and is not required to race.

WHY JOIN THE KOH ROOKIE PROGRAM?

Prepare Like a Veteran

• Learn from team owners, past Kings and longtime partners of the sport who share lessons earned through years of racing.
• Get practical guidance on race preparation, vehicle readiness, logistics and race strategy.

Get Hands-On Experience

• Spend Rookie Week in Johnson Valley learning from experienced racers through trail rides, discussions and hands-on preparation.
• Bring a working off-road vehicle. A racecar is strongly recommended, but a capable prerunner or UTV is acceptable.

Build Your Network and Community

• Connect with fellow rookies, experienced racers and program partners before arriving on the lakebed.
• Participate in monthly Zoom sessions and receive planning guides, preparation checklists and other resources.
• When available, receive veteran mentorship, partner discounts, product education and additional program benefits.

JOIN THE 2027 ROOKIE PROGRAM

• Race preparation and vehicle readiness

• Event logistics and what to expect at King of the Hammers

• Race strategy and race-week planning

• Hands-on preparation during Rookie Week in Johnson Valley

• Lessons and practical guidance from experienced racers

Participants must display the required Rookie Program partner decals on their race vehicle or pay the $2,500 program fee.

Apply for the Rookie Program through SoCal X Motorsports.

Registration as a Driver of Record for King of the Hammers 2027 is also required.