FORD RACING
CAN-AM
MONSTER ENERGY
TOYO TIRES
WARN
KING SHOCKS
SYLVANIA
The Ultra4 Charter Program gives committed competitors exclusive benefits, significant savings on race entries, and a long-term stake in the growth of Ultra4 Racing and King of the Hammers.
As a Charter Holder, you’re not just entering races — you’re investing in the future of the sport.
Catch the action, the stories, and everything in between on the King of the Hammers YouTube channel. From race coverage and highlights to behind-the-scenes moments, it’s all here.
Join KOH Ultimate for exclusive content, deeper access, and more from Hammertown.
Bring your products to the heart of Hammertown and connect directly with racers, crews, and diehard fans. King of the Hammers draws a massive, engaged crowd ready to discover, buy, and rep what you offer. From high-traffic vendor rows to nonstop race-week energy, this is where brands show up and stand out.
Put your brand at the center of the toughest off-road race on earth. King of the Hammers brings together a global audience of racers, fans, and industry leaders across desert, rocks, and everything in between. From on-site exposure in Hammertown to year-round digital reach, sponsorship puts you where the action and attention live.
For two wild weeks every year, the dry lakebed of Johnson Valley transforms into something unreal — a full-blown, off-grid city in the middle of the California desert.
We call it Hammertown, and it’s the beating heart of King of the Hammers. Built from trailers, tents, tools, and raw grit, Hammertown is where racers wrench, fans roam, brands launch, and the entire off-road world comes together to celebrate the hardest one-day race on the planet.
