Become a King of the Hammers Vendor

Bring Your Brand to Hammertown

King of the Hammers brings together a highly engaged off-road audience, making it a unique opportunity for vendors to showcase products, connect with customers, and build brand visibility. The vendor area is a central hub for attendees looking to discover parts, gear, and services.

Why Become a Vendor at King of the Hammers?

• Direct access to thousands of off-road enthusiasts
• High-traffic vendor areas throughout race week
• Connect with racers, teams, and industry leaders
• Sell on-site during one of the biggest off-road events in the world
• Be part of the community that builds Hammertown

VENDOR FAQ

Apply to Become a Vendor

Ready to bring your brand to Hammertown?

Submit your vendor inquiry and learn more about available opportunities for the next King of the Hammers.

About the Race

King of The Hammers takes place the beginning of the year on public lands in Johnson Valley, California.

The race has evolved from 12 teams racing for bragging rights and a case of beer, to

RACES

770

TEAMS

80,000

ATTENDEES

2,500,000

ONLINE VIEWERS

Vendor Opportunities

Vendors at King of the Hammers have the opportunity to showcase products, connect directly with customers, and be part of one of the most recognized off-road events in the world. Spaces are limited and designed to maximize visibility and foot traffic throughout the event.

How to Become a Vendor

To become a vendor at King of the Hammers, submit an inquiry to our team. We’ll follow up with details on availability, requirements, and next steps to secure your spot in Hammertown.

STILL HAVE QUESTIONS?

Get answers to our most commonly received questions and to learn how to become a vendor!