Makers of high-quality winches and recovery gear will support participant and staff recovery efforts at renowned off-road races next year

JOHNSON VALLEY, Calif. (Dec. 12, 2023) – King of the Hammers, known as the toughest series of one-day off-road races in the world, is proud to announce its latest partnership. WARN Industries and Factor 55 have been named the official winch partner and the official winch recovery gear partners of the 2024 Progressive King of the Hammers Powered by OPTIMA Batteries, respectively. This partnership brings some of the most innovative and reliable recovery gear to one of the most challenging off-road races on the planet, held in the California desert from Jan. 18 through Feb. 3, 2024.

“We’re excited to partner with WARN and Factor 55, and to welcome them to the King of the Hammers family,” said Mike Jams, chief executive officer of Hammerking Productions. “WARN and Factor 55 make the best recovery gear, bar none, and having their products and expertise onsite and available to competitors and staff is essential.”

WARN Industries is an industry-leading maker of high-end vehicle winches, bumpers and other off-road accessories. It is well-known across the off-road community for having some of the best winches on the market. With a legacy of reliability spanning several decades, WARN prides itself on its commitment to quality and performance. Factor 55 is a leader in precision-engineered, off-road recovery gear recently acquired by WARN, adding to its repertoire of top-of-the-line products. A household name as well, Factor 55 specializes in closed-system winching and recovery solutions.

In addition to providing recovery gear and assistance at dedicated course recovery points, WARN and Factor 55 will also support competitors with the knowledge they need to use their products effectively. Both brands will offer winch and recovery training to competitors, volunteers and recovery teams throughout the event. Each recovery team will also receive a complete vehicle recovery kit with everything they need. 

“We’re thrilled to support King of the Hammers in such an impactful way this year,” said Jake Petersen, vice president of marketing at WARN and Factor 55. “Competing in a series of races like the King of the Hammers makes having the best recovery gear an essential tool. We’re confident that our products, combined with our knowledge of effective recovery methods, will be a valuable resource throughout the event.”

The 2024 Progressive King of the Hammers Powered by OPTIMA Batteries is more than just a race; it’s an experience connecting competitors and fans worldwide. King of the Hammers is nearly a dozen days of racing off-road vehicles of every shape and size, catering to individuals tinkering in their garages building their own racecars and professionally-sponsored teams. The camaraderie of King of the Hammers brings competitors and fans to the lakebed equally, with the competition elevating yearly.

The 2024 Progressive King of the Hammers Powered by OPTIMA Batteries is set to kick off on Jan. 18, 2024, in Johnson Valley, California. Whether aiming to fulfill a bucket list goal or revisit a storied lakebed of perseverance and triumph, the event promises a celebration of unforgettable off-roading memories and epic racing.

To purchase tickets, view the event schedule, shop for merchandise and learn more about King of the Hammers, please visit www.kingofthehammers.com

To learn more about WARN Industries, please visit www.warn.com

To learn more about Factor 55, please visit www.factor55.com.