RTM and ULTRA4 Racing Ink Television Deal Sponsored by Nitto Tire

RTM and ULTRA4 Racing Ink Television Deal Sponsored by Nitto Tire
PowerNation Cable Special Plus Coverage of 7 National Qualifying Events
April 17th, 2014, Franklin, TN: RTM Productions and ULTRA4 Racing are teaming up to telecast the 8th Annual Griffin King of the Hammers off-road championship as a PowerNation TV special. RTM’s PowerNation shows air weekly on Spike, the NBC Sports Network and the CBS Sports Network.
“We are proud to be the exclusive television partner with ULTRA4 Racing. King of the Hammers is America’s most compelling off-road event. We are committed to giving it and the ULTRA4 qualifying series the maximum national exposure this epic motorsport deserves.” said RTM president Joe St. Lawrence.
Creator of King of the Hammers, ULTRA4 president Dave Cole added, “We are excited KOH will be part of the PowerNation block. RTM is also providing regular coverage of our national qualifying event schedule ensuring our drivers, teams and our presenting sponsor Nitto Tire are available to millions of fans on three different networks.”
Chris Corbett, Light Truck & Off-Road Manager at Nitto Tire added “This is great news for all of us in the ULTRA4 community. Nitto is committed to the series and we welcome this opportunity to reach different audiences on multiple networks. It’s great for our teams and great for the sport.”
Griffin King of the Hammers Presented by Nitto Tire is a unique combination of high speed desert racing and technical rock racing over a grueling 186 mile course, it has been called the “toughest one-day off –road race on the planet.” King of the Hammers is the kickoff event for the ULTRA4 Racing series and is encapsulated by a week of racing in Johnson Valley, California. 45,000 spectators attended this year’s event.
Ian Johnson, host of PowerNation’s Xtreme Off Road will host the special with 2014 KOH winner Loren Healy on SpikeTV Saturday August 2nd at 9:00 AM Eastern & Pacific. The show will also air multiple times throughout that week on the CBS Sports Network and on the NBC Sports Network. See powernationtv.com/schedule for dates and times.
More on King of The Hammers and ULTRA4 Racing at www.ultra4racing.com
More on PowerNation at www.powernationtv.com
More on Nitto tires at www.nittotire.com
RTM is a privately held marketing solutions company specializing in producing automotive content for distribution on cable television and digital television on mobile and OTT devices. More at RTMTV.com.
ULTRA4 is a vehicle type, class and series.  ULTRA4 Racing was born from the popularity of the annual Griffin King of the Hammers Presented by Nitto Tire, considered to be the toughest one-day off-road race. The vehicles are unlimited four-wheel drive, capable of competing  in multiple racing disciplines – extreme rock crawling, high-speed desert racing and short course.  In seven years, the sport has grown significantly from the inaugural King of the Hammers to an eight race national series, and a four race International series.  ULTRA4 Racing is managed by Hammerking Productions located in Temecula, CA.  To learn more, log on to www.ultra4racing.com.
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