Jeep Announced as First Official Vehicle of ULTRA4

Jeep® Named First Official Vehicle of ULTRA4 Racing and 2017 King of The Hammers
January 12th , 2017 – (Temecula, CA) – Hammerking Productions, Inc is pleased to name Jeep as the Official Vehicle of ULTRA4 Racing. This is the first time that ULTRA4 has partnered with a vehicle manufacturer. The partnership includes expanded Jeep presence during King of The Hammers (KOH) race week taking place February 3rd – 11th, 2017 in Johnson Valley, CA. The new partnership also increases the Jeep brand’s involvement throughout the 8-race ULTRA4 season. Both King of The Hammers and the ULTRA4 series will be featured throughout a 15-episode television series on NBC Sports scheduled to air in the summer of 2017.
“We couldn’t think of a better fit than Jeep for our first automotive partnership.” said King of The Hammers founder Dave Cole. “Jeep is synonymous with 4-wheel drive and off-road and ULTRA4 is unlimited 4-wheel drive racing. Many of our drivers got their start by taking their Jeeps off-road.  Johnson Valley, during King of The Hammers week might be the world’s largest Jeep parking lot. Our drivers, teams and fans are all hardcore Jeep enthusiasts. This partnership is going to be an exciting collaboration for everyone involved.”
“The Jeep brand has set the standard around the world for off-road capability – having conquered more terrain and allowed our owners to experience adventures that can only be experienced with the most capable production vehicles on the planet,” said Scott Tallon, Director – U.S. & Global Jeep Product Marketing. “Ultra4 racing has built a reputation of devising some of the toughest off-road races in the world. For the competitors to be successful their vehicles must be tough, they must be durable, and they must be able to conquer all manner of off road obstacles, including slow speed rock crawling and high speed desert runs. These are the same attributes that Jeep owners demand and that we design and build into every Jeep vehicle. The race organizers, the competitors, and the spectators all have huge capability demands on their vehicles. Jeep vehicles are built for these people – this event is the perfect place for the brand to be.”
This year (2017) marks the 11th annual Nitto King of The Hammers Powered by Optima Batteries. The week-long off-road race festival begins with Hammertown opening on February 3rd, 2017, and the main race taking place on Friday, February 10th, 2017. This year is expected to be the largest KOH Week to date with more than 450 teams competing throughout the week. Over 40,000 off road enthusiasts are projected to attend the event. The race is widely regarded as the toughest one-day off road race in the world as it combines high-speed desert racing with technical rock crawling. One of the primary requirements for all classes is 4-wheel drive capability.  Live coverage of the race will be available at
About Jeep®Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited.
About ULTRA4 RACING and King of The Hammers ULTRA4 is a vehicle type, class and series. The vehicles are unlimited four-wheel drive, capable of competing in multiple racing disciplines – extreme rock crawling, high-speed desert racing and short course.  In ten years, the sport has grown significantly from the inaugural King of the Hammers to an eight race national series including a National Championship. ULTRA4 Racing is managed by Hammerk in Temecula, CA.  To learn more, log on to