Industry-leading manufacturer of generators to bring reliable power source to the remote series of races

JOHNSON VALLEY, Calif. (Nov. 8, 2023) – King of the Hammers, known as the world’s largest and toughest off-road race, is proud to announce its latest partnership. FIRMAN Power Equipment is the Official Portable Generator of the 2024 Progressive King of the Hammers Powered by OPTIMA Batteries. This partnership brings a reliable and well-respected portable power source to the event taking place around a temporary city that rises in the desert.
“FIRMAN is a natural partner for King of the Hammers,” said Mike Jams, chief executive officer of Hammerking Productions. “Hammers attracts RVs, travel trailers and campers of all types, each depending on reliable generators for power. FIRMAN’s dedication to excellence and performance is perfectly aligned with our values, and I’m delighted to welcome them on board.”
FIRMAN Power Equipment manufactures high-performance generators and prides itself on an unwavering commitment to delivering reliable power solutions for a wide range of applications. Established in 2001, FIRMAN has consistently set industry standards and earned a reputation for excellence through its dedication to quality and innovation. This partnership brings a greater level of opportunity for the expansion of King of the Hammers to ensure that this year’s race is the most exciting one to date.
“We’re proud to be named the Official Portable Generator of King of the Hammers and are confident that our products are some of the best in the world,” said Jason Sutton, director of brand development at FIRMAN Power Equipment. “The toughest race in the world needs one of the toughest generators in the world, and we’re excited to show what our products are capable of.”
The 2024 Progressive King of the Hammers Powered by OPTIMA Batteries is more than just a race; it’s an experience connecting competitors and fans from all corners of the world. King of the Hammers is nearly a dozen days of racing for off-road vehicles of every shape and size, catering to individuals tinkering in their garages building their own racecars, as well as professionally sponsored teams. The camaraderie of King of the Hammers brings competitors and fans to the lakebed equally, the competition elevating yearly.
The 2024 Progressive King of the Hammers Powered by OPTIMA Batteries is set to kick off on January 18, 2024, in Johnson Valley, California. Whether aiming to fulfill a bucket list goal or revisit a storied lakebed of perseverance and triumph, the event promises a celebration of unforgettable off-roading memories and epic racing.
To purchase tickets, view the event schedule, shop for merchandise and learn more about King of the Hammers, please visit
To learn more about FIRMAN Power Equipment, please visit