Makers of high-performance suspension systems supporting competitors at renowned off-road races

JOHNSON VALLEY, Calif. (Jan. 9, 2024) – King of the Hammers, known as the toughest series of one-day off-road races in the world, is proud to announce its latest partnership. Eibach has been named the official race springs of the 2024 Progressive King of the Hammers Presented by Nitto and Powered by OPTIMA Batteries. This partnership brings one of the most dependable race springs in the industry to one of the most challenging off-road races on the planet, held in Johnson Valley, California, from Jan. 18 through Feb. 3, 2024.

“We’re pleased to join forces with Eibach,” said Mike Jams, chief executive officer of Hammerking Productions. “Our aim is to align with and represent industry leaders across all our partnerships. Eibach shares our performance and community focused culture and is a natural fit for KOH.”

For over 70 years, Eibach has stood as one of the leading makers of high-performance suspension systems in the industry. It offers parts for a wide range of vehicles, including cars, trucks, SUVs, UTVs, motorcycles and other motorsports applications. Eibach has a comprehensive lineup of products that include springs, shock absorbers, sway bars, and coilovers to improve the handling and ride comfort of vehicles.

“We are proud to be a part of the King of the Hammers team as the official race springs of the event,” said Mark Krumme, head of marketing for North America at Eibach. “Eibach has been a long-standing member of the off-road community for over three decades and the springs of choice for champions globally. We’re looking forward to seeing Eibach on the podiums at the races!”

The 2024 Progressive King of the Hammers Presented by Nitto and Powered by OPTIMA Batteries is more than just a race; it’s an experience connecting competitors and fans worldwide. King of the Hammers is nearly a dozen days of racing off-road vehicles of every shape and size, catering to individuals tinkering in their garages building their own racecars and professionally-sponsored teams. The camaraderie of King of the Hammers brings competitors and fans to the lakebed equally, with the competition elevating yearly.

The 2024 Progressive King of the Hammers Presented by Nitto and Powered by OPTIMA Batteries is set to kick off on Jan. 18, 2024, in Johnson Valley, California. Whether aiming to fulfill a bucket list goal or revisit a storied lakebed of perseverance and triumph, the event promises a celebration of unforgettable off-roading memories and epic racing.

To purchase tickets, view the event schedule, shop for merchandise and learn more about King of the Hammers, please visit www.kingofthehammers.com. To learn more about Eibach, please visit www.eibach.com.